YOUR LOCAL REAL ESTATE EXPERTS

1. Comprehensive Pre-Listing Review of the Home:
To ensure your home makes a substantial emotional impact on potential buyers, we conduct a thorough pre-listing review. Our goal is to provide practical suggestions for enhancing your home's appeal, often involving straightforward fixes that can significantly increase its value in the eyes of buyers.

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2. The Right Price:
Establishing the right price is crucial for attracting buyers. We create a tailored marketing plan that includes setting a practical price point. A well-priced home tends to spark competitive offers, often leading to a higher final sale price. Our market analysis considers current buyer interests and home values in your area, while also reviewing expired listings and homes still on the market.

 

3. High-Definition Photography and Video:
When your home is ready for the market, we engage a professional photographer to capture stunning images that highlight your home’s best features. Since more than 90% of buyers start their home search online, your property needs to make a remarkable first impression. This professional photography service is included in our offerings and has been shown to enhance property visibility and appeal, leading to quicker sales. 

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4. Personalized Website for Social Media Marketing
Each of our listings is accompanied by a unique website designed specifically for social media marketing. These personalized websites serve as effective landing pages for our marketing efforts, allowing potential buyers to explore high-definition photos, gather detailed information about the home, and learn about the surrounding community.

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5. 100% Internet Saturation
The evolution of technology has transformed the home shopping experience. Your property will be prominently featured across all major real estate websites. Our team excels at maximizing your home's visibility on leading home search platforms. With premier status on these sites, we can track online interest in your property and engage directly with potential buyers, enhancing our proactive sales strategy that targets the online activities of home shoppers.

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6. Open Houses

While some real estate agents choose not to host open houses, they are invaluable for attracting qualified buyers. By holding your home open, we not only reach out to interested parties but also gather feedback on the home’s condition and pricing. Additionally, we take the opportunity to connect with your neighbors, potentially identifying friends or family who might be interested in moving into the area.

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7. Buyers Agent Marketing
Our approach encompasses marketing to both buyers and their agents. We prioritize building relationships with local buyer’s agents, encouraging them to show your property to their clients. Sometimes, homes can be overlooked in a buyer’s online search, so by directly engaging with these agents, we can highlight your home’s best features and increase its chances of being shown.

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8. Targeted Mailings
We focus our marketing efforts on strategies that yield results. When listing a home, we carefully select mailing targets rather than broadly distributing postcards. We identify locations where potential buyers are likely to reside, tailoring our outreach based on the specific property. For instance, if we’re selling a family-oriented 5-bedroom home, we would target families living in 3-bedroom homes seeking to upgrade. This strategic approach enhances our marketing effectiveness.

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9. Daily or Weekly Communication
We emphasize the importance of keeping our clients informed about market conditions through regular communication. Our "pulsing the market" strategy ensures that you receive updates on shifts in demand supported by relevant data. We prioritize staying in touch at least weekly, sharing feedback from property showings and updates on sales activity in your area, which is a common concern among clients in the industry.

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10. Home Staging

Professional home staging can significantly impact how quickly a property sells. While often associated with vacant homes, staging can also benefit occupied residences by offering suggestions and improvements to enhance appeal. If the house is vacant or you need to relocate before selling, staging helps make the property inviting and desirable. Studies indicate that professionally staged homes spend 72% less time on the market. We offer this service to our clients at a reduced cost, including the option to furnish homes for a standout presentation.